Fast Food Stores Dominent in Perth's Disadvantage Suburbs
I have just read an interesting article in the Sunday Times which, has identified that the seven major fast food outlets are dominent in the disadvantaged suburbs.
Outlets included Dominos, Eagle Boys, Red Rooster, Chicken Treat, KFC, McDonalds and Hungry Jacks (which you may know better as Burger King in the UK)
The article goes on to say that companies take a lot of time to get to know their markets and target them ruthlessley. They believe they will do better in the less affluent areas where people are more susceptible to advertising and promotion.
In the Perth metropolitan area there are 245 fast food franchise outlets but many of the affluent western suburbs are fast free zones.
Chicken Treat Marketing Manager Anthony Radich said
"Chicken Treat's demographic is more of a working-class, lower socio-economic sort of market. You wouldn't rule out opening up a store in the western suburbs, but in th eimmediate future it wouldn't be our focus.
Red Rooster would be more inclined, if any of the two to do that. It is just a bit more refined than what Chicken Treat is"
Suburbs mentioned who have 5-7 major fast food outlets include Armadale, Belmont, Canning Vale, Duncraig, Innaloo, Joondalup, Midland, Morley, Rockingham, Spearwood, Thornlie and Willeton.
Those suburbs with 3-4 of the major outlets are Balcatta, Beechboro, Beldon, Cannington, Clarkson, East Freemantle, Forrestfield, Gosnells, Karrinyup, Kelmscott, Kwinana, Melville, Mindarie, Mirrabooka, Mundairing, Myaree, North Perth, Perth, South Lake, South Perth, Wanneroo, Warwick and Whitfords.
While the suburbs with no major outlet are Alfred Cove, Attadale, Bayswater, Churchlands, City Beach, Como, Cottesloe, Crawley, Dalkeith, Floreat, Guildford, Kensington, Lathlain, Manning, Mosman PArk, Mt Claremont, Mt Pleasant, Murdoch, North Freemantle, Osborne Park, Peppermint Grove, Queens Park, Shelley, Shenton Park and Sorrento